Expand Your Reach by Dubbing Videos From English to Spanish With AI

Surpassed only by Mandarin Chinese, Spanish is the second most-spoken language in the world, with an estimated 500 million native speakers in 2024. It’s the official language in 20 countries, spanning Latin America, Spain, and parts of Africa. For English-speaking YouTubers and influencers, translating videos into Spanish offers a vast opportunity to connect with a new and diverse audience.

OK, so Spanish might not have been your strong subject at school—but don’t worry—there are a number of ways to produce Spanish-speaking videos. In this article, we’ll look at how AI translation and AI lip-syncing technologies like those offered by PERSO.ai are the easiest and most cost-effective ways to tap into this audience.  

The Latin hotspot for influencer marketing

Latin America is turning into a major audience when it comes to online marketing and content. In 2024, the sector grew by 12.6%, with spending surpassing $1.12 billion. 

Influencer advertising spending in Latin America and the Caribbean from 2017 to 2029, by market (Source Statista)

South America boasts a vibrant social media landscape, driven by high internet and smartphone penetration. With approximately 77.8% of the population accessing the internet, the region is fertile ground for social media growth.

TikTok dominance: TikTok has exploded in popularity in South America, particularly among the younger generation. With approximately 136.1 million TikTok users in 2022, the South American region is emerging as a key area for the platform's growth. This number is expected to soar to 173.3 million by 2027, solidifying the region's status as a foundation for the platform’s expansion.

Instagram's enduring popularity: Instagram remains a major player in the region, particularly for visual content and influencer marketing.

YouTube's continued influence: YouTube maintains a strong presence, as ever, serving as a highly popular platform for entertainment, education, and social commentary. 

The growing influence of Spanish in the United States

Beyond native speakers in Latin America, Spanish is also increasingly popular in the United States. The U.S. is home to nearly 60 million Spanish speakers, making it the second-largest Spanish-speaking country in the world. This demographic includes a mix of native speakers and bilingual individuals who often prefer consuming content in Spanish.

For influencers, this audience represents a unique opportunity to tap into a multicultural market that values culturally relevant and accessible material. Whether through product reviews, lifestyle content, or entertainment, Spanish-dubbed videos allow creators to connect authentically with this thriving community.

Unlocking revenue potential in Spanish-speaking markets

Spanish-speaking countries represent a lucrative market for influencer collaborations, ad revenue, and sponsorship deals. Latin America’s influencer marketing spending is projected to reach $1.82 billion by the end of the decade. Brands in these regions are eager to partner with creators who can effectively communicate with local audiences, making Spanish-dubbed content an invaluable asset.

In addition to influencer marketing, social commerce—purchasing products directly through social media—is also thriving in Spanish-speaking regions. Dubbing your videos into Spanish not only makes your content accessible—it also boosts your potential to drive affiliate sales, secure sponsorships, and heighten brand partnerships.

Such videos need to be translated and presented flawlessly, though. The region’s collectivist culture emphasizes strong social bonds, making authenticity and relatability central to influencer success. Audiences highly value creators who can connect with their values and lifestyles, making localizing content a key driver of engagement.

Country-specific nuances further heighten the importance of localized content. For instance, Mexicans emphasize family and tradition, while other countries in the South American region focus more on music and entertainment—a generalization, perhaps, but a relevant one.  Dubbing your videos into Spanish allows you to tailor your content to these cultural contexts, so that your message resonates with the intended audience.

Breaking down barriers with AI dubbing

While the benefits when you translate videos from English to Spanish may be profound, many creators hesitate due to the perceived time, cost, and effort involved in traditional dubbing. This is where AI-powered solutions like PERSO.ai can transform the process.

AI lip-syncing makes your Spanish delivery appear natural and tailored to the audience, helping you create highly engaging Spanish-speaking videos quickly and easily.  

Get Spanish working for you with PERSO.ai 

PERSO.ai streamlines and simplifies the process of dubbing videos into Spanish, helping influencers and YouTubers connect with a huge, engaged audience almost effortlessly. Our AI-powered technology delivers exceptionally high-quality translations, lip synchronization, and voice cloning, all tailored to maintain the authenticity of your content.

Whether you’re targeting Latin America’s fast-growing digital market or the burgeoning Spanish-speaking communities in the United States, PERSO.ai provides the tools you need to make your videos culturally relevant and impactful. It saves you time and resources while unlocking new opportunities for growth, revenue, and audience engagement.

Start dubbing your videos with PERSO.ai today and expand your reach into dynamic new markets,  quicker than you can say “Buenos días.”