How Brands Are Expanding Their Audience with AI Translation

Given the global nature of the modern marketplace, brands face the constant challenge of reaching and engaging audiences across diverse linguistic and cultural boundaries. Traditional translation methods, while effective, are often time-consuming and expensive. AI-powered translation and localization, however, are reshaping how brands connect with international markets. 

With advancements in AI language models and dubbing technology, brands can now localize content with unparalleled speed and accuracy, helping their messages resonate with audiences from Tokyo to Toronto. In this article, we’ll explore the AI-powered solutions at the heart of this global marketing transformation and how PERSO.ai is making the process faster, more accurate, and more affordable than ever before.

Reaching global audiences in their language—and on their terms—through localization

When it comes to effective communication, translating words is one part of a much bigger equation. Localization involves adapting content to suit the language, culture, and preferences of specific markets. Successful localization makes sure that your message resonates emotionally and practically, taking into account the subtleties of the culture you’re trying to appeal to. From cultural norms to idiomatic expressions—and even regional humor—localization looks at the bigger picture when it comes to meaningful communication.

AI has transformed localization by automating many of the labor-intensive aspects that were once part of the process. Advanced AI models can analyze the context, tone, and target audience to produce translations that feel natural and culturally appropriate. Neural Machine Translation (NMT) systems allow brands to deliver real-time, high-quality translations across multiple languages, learning from past translations and improving their accuracy and effectiveness over time.

Case studies

Airbnb uses AI-powered translation tools to localize property listings in over 60 languages. This makes sure that hosts and travelers worldwide can connect and communicate efficiently and effectively. Localized content has helped Airbnb significantly improve its global reach and user experience—a prime example of the power of AI-driven localization.

HubSpot employs AI to localize its website and marketing materials for diverse markets. Tailoring content to meet the specific needs of local audiences, HubSpot has been able to strengthen customer relationships and increase engagement globally.

Preserving your brand’s essence through transcreation

While localization focuses on cultural and linguistic adaptation, transcreation goes a step further by preserving the original content’s emotional and stylistic essence. Transcreation ensures that the intent, tone, and impact of your brand’s messages remain intact, even when they’re reimagined in a different cultural context. 

AI is particularly efficient at transcreation, analyzing the source material, and understanding the target audience’s preferences, emotions, and cultural nuances. Advanced algorithms can detect emotional undertones in the original text and generate alternative phrasing that conveys a similar meaning. This capability is particularly valuable for brands in industries like entertainment, advertising, and luxury goods, where emotional resonance is key.

The role of AI language models

The advancements in AI language models like GPT-4 have been key to transforming both localization and transcreation. These models have vastly improved multilingual support, allowing brands to:

• Translate content into a wide range of languages with exceptional accuracy.

• Handle complex grammar and syntax with greater proficiency.

• Adapt content dynamically based on the target audience’s cultural and linguistic context.

Neural Machine Translation (NMT) systems, a central part of AI-driven language solutions, further improve these capabilities. NMT systems use neural networks to analyze and predict the most contextually appropriate translations. They are continuously learning and improving, so that translations are accurate, culturally sensitive, and engaging.

For brands, the value of this becomes truly evident when you consider the findings of a study by Common Sense Advisory that showed:[1]

• 76% of consumers prefer to purchase products with information in their native language.

• 40% rarely or never buy from websites in other languages.

How PERSO.ai can help your brand internationally

PERSO.ai is at the leading edge of AI-powered localization and transcreation. With algorithms designed to understand context, culture, and emotion, Perso AI delivers content that resonates profoundly with target markets.

Our state-of-the-art AI-powered platform provides advanced AI translation, voice dubbing, voice cloning, and AI lip-syncing capabilities, delivering polished multilingual videos that maintain the authenticity and nuance of your brand’s messaging.  

We support over 90% of the world's languages, including English, Spanish, Portuguese, Chinese, and Japanese—all with unmatched translation accuracy and natural-sounding results. Our multi-translation feature even allows you to localize videos into multiple languages simultaneously with a single click. 

As demand for localized, audience-tailored content continues to grow, brands that adopt the profound capabilities of Perso AI will position themselves as market leaders, no matter where on the planet that market may be. 

To learn more about PERSO.ai and how we can help your brand scale globally, you can contact get started right away.

Source

[1] CSA Research: https://csa-research.com/Blogs-Events/CSA-in-the-Media/Press-Releases/Consumers-Prefer-their-Own-Language