The Benefits of Translating from English to Indonesian

How much do you know about Indonesia? Were you aware that, with over 270 million people, it has the fourth largest population in the world? More importantly, from a content creator’s point of view, did you know millennials and Gen Z make up over half of that population? 

With 99% of Indonesian youth having access to digital devices and relying heavily on TikTok, YouTube, and Instagram for news, entertainment, and advice, the country is a dynamic digital environment. That means the demand for localized, relatable content is high, to say the least.  

When it comes to influencers and YouTubers, translating content into Indonesian probably isn’t something most of them consider—however, it opens the door to a vast audience. In this article, we’ll examine translating content into Indonesian as a strategic move for content creators—and why AI translation and dubbing platforms like PERSO.ai are the way forward.  

Significantly grow your audience in a single step

As mentioned, Indonesia’s younger demographic are highly tech-savvy. It’s not just the newer generation though—70% of the country’s entire population actively engages with digital platforms. When they translate content into Indonesian, influencers and YouTubers are tapping into a vast digital audience—one where digital consumption is at an all-time high. 

Over the past decade, Indonesia has experienced a major surge in digital connectivity—a trend that was accelerated by the COVID-19 pandemic. This rapid progress has brought Indonesia closer to the digital benchmarks of its ASEAN neighbors. 

This digital transformation has unlocked new opportunities for young Indonesians—and for content creators who want to connect with them, With widespread internet access and the dominance of social media, younger Indonesians are increasingly using digital platforms to:  

• Express their individuality and identity  

• Explore entrepreneurial ventures

• Promote social and political causes  

• Access news and information in innovative formats  

Perhaps predictably, generational differences in media consumption patterns have emerged. While the over-25s continue to balance traditional sources like television and newspapers with social media, Indonesia’s under-25s rely almost entirely on social platforms for news and information. Not only do they use social media more exclusively—they also place greater trust in these platforms compared to traditional sources.  

These findings (from the Next Generation survey) show the central role of social media in shaping how Indonesia’s youth engage with the digital space—and signal a profound shift in how this generation of Indonesians connects with the world.  

With platforms like TikTok and YouTube having become central to Indonesian society, they offer creators (who tailor content to this audience), the opportunity to grow their subscriber base in new and profound ways. If you’re an English-speaking content creator, translating your videos into Indonesian probably isn’t the first thing you think of—but maybe it should be. 

Indonesia’s social commerce boom

Beyond just connecting socially, digital commerce is thriving in Indonesia, with over half of the country’s youth using TikTok and Instagram for entrepreneurial ventures. This significant engagement in digital media as a business opportunity means that English-speaking content creators are plugging into a market that’s already primed. You’re already speaking their language, figuratively—you just need to do it literally.  

Content creators who tailor their videos to the local language will better position themselves as relatable and trustworthy sources, especially when it comes to product reviews, tutorials, and endorsements that appeal to Indonesia’s growing social commerce culture.

Establish stronger cultural connections

Videos may well be full of fancy edits and effects. However, meaningful, easy-to-understand language is the most powerful tool at a content creator’s command. Unfortunately, language barriers can often limit a content creator’s ability to fully engage with a new audience. 

Translating content into Indonesian allows creators to align their messaging with cultural nuances and local expressions that make the content feel authentic and personalized. Just as importantly, communicating with Indonesians in their native language shows respect for their culture, which can boost your reputation and influence within the community. 

Get ahead of competitors in a growing market

As Indonesia’s digital economy continues to grow, more content creators are eyeing this potentially lucrative market. Early adopters of Indonesian localization will claim their share of the market and build long-term relationships with viewers.

What’s more, localizing your content will improve your discoverability on platforms like YouTube, as search algorithms prioritize content that matches the language preferences of users. Proactivity will not only help content creators get more YouTube subscribers—it’ll also make them stand out in an increasingly crowded online space.

How PERSO.ai Can Help

Offering state-of-the-art voice cloning, translation, and lip-syncing technologies, PERSO.ai makes it easy for creators to localize their content for Indonesian audiences without compromising quality. Whether you’re looking to translate YouTube videos, TikTok reels, or Instagram content, PERSO's AI-powered tools deliver highly accurate translations, AI video dubbing, and flawless lip-syncing.

Using PERSO.ai, content creators can quickly and efficiently connect with Indonesia’s dynamic digital audience, building meaningful relationships and growing their brand globally.