🥂이제 주류 시장도 2030세대가 바꾼다! 한국의 주류 시장과 소비자 트렌드 분석 #한국리서치 #이커머스 #빅데이터 #리서치 #마케팅 #트렌드

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Hello everyone. Today, we'll delve into the Korean Alcohol Market and Consumers, utilizing data from Hankook Research's leading Syndicate Survey, the Target Group Index. How has the Alcohol Consumption Rate among Koreans shifted? Fifteen years ago, in 2008, the Adult Drinking Rate was 79.5%. That means 8 out of 10 adults drank. After that, it remained at a similar level, but since 2013, it has fluctuated while trending slightly lower. But do you see what happened in 2018? Since 2018, alcohol consumption has steadily declined. This reflects the impact of the Pandemic and Social Distancing.